HELPING BRANDS MAKE AND KEEP PROMISES.

Alanna Pfeffer WEB Background-lowres.jpg

EDUCATION

UNIVERSITY OF MAINE, 2006

BA: JOURNALISM

CONCENTRATION: ADVERTISING

MINOR: PUBLIC RELATIONS

EXPERIENCE

DIRECTOR OF MARKETING

LIVE UNREAL COMPANIES

(ECOSYSTEM OF REAL ESTATE & REAL ESTATE ADJACENT COMPANIES)

2021-

DIRECTOR OF MARKETING & E-COMMERCE

SEE EYEWEAR

(LUXURY FASHION EYEWEAR BRAND)

2018-2021

DIRECTOR OF MARKETING

ASH & ERIE

(SHARK TANK START-UP / FASHION RETAIL BRAND)

2018

PRINCIPAL / CREATIVE DIRECTOR

ALANNA PFEFFER LLC

(BRANDING & MARKETING AGENCY)

2016-2018

MARKETING MANAGER

SEE EYEWEAR

(LUXURY FASHION EYEWEAR BRAND)

2013-2016

 

SPECIA-LTIES

 

BRAND DEVELOPMENT

STRATEGIZE BRAND DIRECTION

 

DEFINE UNIQUE VALUE PROPOSITION

 

DEVELOP & MAINTAIN IMAGE & VOICE

COMMUNICATE BRAND & UVP TO DEFINED TARGET AUDIENCE

CREATIVE DIRECTION

DIGITAL STRATEGY

STREAMLINE CONSUMER ONLINE PROCESSES

IDENTIFY & ANALYZE RELEVANT KPIs

CREATE SCALABLE DIGITAL ADVERTISING CAMPAIGNS

MANAGE SEO/SEM STRATEGIES

GROWTH MARKETING

MAXIMIZE RETURN ON AD SPEND THROUGH A/B TESTING, ANALYZING & OPTIMIZING CAMPAIGNS 

NEW CUSTOMER ACQUISITION STRATEGIES

 

IMPLEMENT OUTSIDE-THE-BOX INITIATIVES TO DRIVE BRAND AWARENESS & REVENUE GROWTH

DEVELOP & EXECUTE MARKETING FUNNEL

HERE'S WHAT THEY SAY:

Alanna has been an integral part of the success of our marketing team and is our top advisor in the areas of creative, strategy, design, social media, photography and more. 

 

Alanna’s creative contribution to the SEE brand has been invaluable. She conceptualizes new and innovative branding with little to no direction. She is a triple threat – a brilliant photographer, outstanding copywriter and gifted graphic designer. Her performance in these areas paired with her intellectual contribution has greatly elevated our brand over the past few years.

I highly recommend Alanna for brand work and any projects that fall under the marketing umbrella. She is not only hyper talented, but a true team player with a great sense of humor.

SUSAN BERRYMAN

VP MARKETING

SEE EYEWEAR

It’s great working with Alanna. She’s efficient, fast and a darn good Designer/Art Director/Photographer! Working for an Ad Agency can be tough work….and she takes it on with a smile! We would highly recommend her….but then, we want her available for us! Ha!

SHERYL BIERMANN

CREATIVE DIRECTOR

LERNER ADVERTISING