EDUCATION
UNIVERSITY OF MAINE, 2006
BA: JOURNALISM
CONCENTRATION: ADVERTISING
MINOR: PUBLIC RELATIONS
EXPERIENCE
DIRECTOR OF MARKETING
LIVE UNREAL COMPANIES
(ECOSYSTEM OF REAL ESTATE & REAL ESTATE ADJACENT COMPANIES)
2021-
DIRECTOR OF MARKETING & E-COMMERCE
SEE EYEWEAR
(LUXURY FASHION EYEWEAR BRAND)
2018-2021
DIRECTOR OF MARKETING
ASH & ERIE
(SHARK TANK START-UP / FASHION RETAIL BRAND)
2018
PRINCIPAL / CREATIVE DIRECTOR
ALANNA PFEFFER LLC
(BRANDING & MARKETING AGENCY)
2016-2018
MARKETING MANAGER
SEE EYEWEAR
(LUXURY FASHION EYEWEAR BRAND)
2013-2016
SPECIA-LTIES
BRAND DEVELOPMENT
STRATEGIZE BRAND DIRECTION
DEFINE UNIQUE VALUE PROPOSITION
DEVELOP & MAINTAIN IMAGE & VOICE
COMMUNICATE BRAND & UVP TO DEFINED TARGET AUDIENCE
CREATIVE DIRECTION
DIGITAL STRATEGY
STREAMLINE CONSUMER ONLINE PROCESSES
IDENTIFY & ANALYZE RELEVANT KPIs
CREATE SCALABLE DIGITAL ADVERTISING CAMPAIGNS
MANAGE SEO/SEM STRATEGIES
GROWTH MARKETING
MAXIMIZE RETURN ON AD SPEND THROUGH A/B TESTING, ANALYZING & OPTIMIZING CAMPAIGNS
NEW CUSTOMER ACQUISITION STRATEGIES
IMPLEMENT OUTSIDE-THE-BOX INITIATIVES TO DRIVE BRAND AWARENESS & REVENUE GROWTH
DEVELOP & EXECUTE MARKETING FUNNEL
HERE'S WHAT THEY'RE SAYING:
Alanna has been an integral part of the success of our marketing team and is our top advisor in the areas of creative, strategy, design, social media, photography and more.
Alanna’s creative contribution to the SEE brand has been invaluable. She conceptualizes new and innovative branding with little to no direction. She is a triple threat – a brilliant photographer, outstanding copywriter and gifted graphic designer. Her performance in these areas paired with her intellectual contribution has greatly elevated our brand over the past few years.
I highly recommend Alanna for brand work and any projects that fall under the marketing umbrella. She is not only hyper talented, but a true team player with a great sense of humor.
SUSAN BERRYMAN
VP MARKETING
SEE EYEWEAR
It’s great working with Alanna. She’s efficient, fast and a darn good Designer/Art Director/Photographer! Working for an Ad Agency can be tough work….and she takes it on with a smile! We would highly recommend her….but then, we want her available for us! Ha!
SHERYL BIERMANN
CREATIVE DIRECTOR
LERNER ADVERTISING